Estimated NIL Spend
$21M
2025–26 est.
Top Sport
Football
$11M
South Florida's NIL program has grown under Alex Golesh in football, estimated at $10M+ for 2025-26.
USF's Tampa location gives athletes solid brand-building opportunities. The program has been one of the American Conference's most aggressive NIL investors.
Golesh era; Tampa market advantage
Baseball, volleyball, track, soccer, swimming
Hover any row for total spend & share of program budget.
South Florida ranks #62 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $21M across all sports. As a G5 program in the American, South Floridacompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles South Florida's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of South Florida's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $11M.
NIL spending at South Florida continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. South Florida's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare South Florida directly to other programs on the NIL Compare tool.
South Florida is estimated to spend $21M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #62 nationally among Division I programs.
South Florida competes in the American at the G5 level.
Football is South Florida's top NIL-funded sport with approximately $11M in estimated 2026 spending.
South Florida's $21M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.
South Florida's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.