South Florida NIL Spending — $21M Est. 2026
Estimated NIL Spend
$21M
2025–26 est.
Top Sport
Football
$11M
South Florida's NIL program has grown under Alex Golesh in football, estimated at $10M+ for 2025-26.
USF's Tampa location gives athletes solid brand-building opportunities. The program has been one of the American Conference's most aggressive NIL investors.
The $21M figure above combines two sources permitted under the House v. NCAA settlement: South Florida's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $11M.
South Florida is estimated to spend $21M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #62 nationally among Division I programs.
South Florida competes in the American at the G5 level.
Football is South Florida's top NIL-funded sport with approximately $11M in estimated 2026 spending.
South Florida's $21M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.
South Florida's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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LSU beat Oklahoma 63-28 in a playoff semifinal after leading 49-14 at halftime.
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