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Memphis NIL Spending — $14M Est. 2026

Memphis
#76 Nationally
American
G5

Memphis

Estimated NIL Spend

$14M

2025–26 est.

Top Sport

Men's Basketball

$7M

NIL Spend Analysis

Estimated 2025-26 Total
$14M
Mid-Major Power
vs #1 Overall ($74M)18.9%
#76
National
#2
Conference
Top 21%
Nationally
By Sport
TopMen's Basketball50%
  • Men's Basketball$7M50%
  • Football$5M36%
  • Other Sports$2M14%

Player NIL values

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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
NIL ProfileAmerican · 2026
The Sideline

Memphis is defined by basketball NIL.

Penny Hardaway's program commands one of the American Conference's largest basketball collectives. Football under Ryan Silverfield has added NIL investment. Penny's NBA connections create unique commercial NIL opportunities.

TS
The Sideline Staff·NIL Desk
Updated daily

How Memphis's NIL Figure Is Estimated

The $14M figure above combines two sources permitted under the House v. NCAA settlement: Memphis's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $7M.

Memphis NIL FAQ

How much does Memphis spend on NIL in 2026?

Memphis is estimated to spend $14M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #76 nationally among Division I programs.

What conference does Memphis play in?

Memphis competes in the American at the G5 level.

Which Memphis sport gets the most NIL money?

Men's Basketball is Memphis's top NIL-funded sport with approximately $7M in estimated 2026 spending.

How does Memphis compare to other American schools?

Memphis's $14M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Memphis's NIL money come from?

Memphis's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

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Quick Stats

National Rank#76
ConferenceAmerican
DivisionG5
Est. Total Spend$14M
Primary SportMen's Basketball

Nearby Rankings

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Did You Know?

Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.

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