Memphis NIL Spending — $14M Est. 2026
Estimated NIL Spend
$14M
2025–26 est.
Top Sport
Men's Basketball
$7M
Memphis is defined by basketball NIL.
Penny Hardaway's program commands one of the American Conference's largest basketball collectives. Football under Ryan Silverfield has added NIL investment. Penny's NBA connections create unique commercial NIL opportunities.
The $14M figure above combines two sources permitted under the House v. NCAA settlement: Memphis's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $7M.
Memphis is estimated to spend $14M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #76 nationally among Division I programs.
Memphis competes in the American at the G5 level.
Men's Basketball is Memphis's top NIL-funded sport with approximately $7M in estimated 2026 spending.
Memphis's $14M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.
Memphis's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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