Memphis

Inside the Memphis NIL market

Memphis is a G5 program in the American. The Sideline values its current varsity-athlete market at $19M, a high-side estimate rather than a reported school payroll or sum of signed contracts.

• Market position: #70 nationally and #1 in the American. The pool-reconciled base case is $17.3M, with a supported range of $16.4M to $20.9M.
• Where the value is concentrated: Men's Basketball $10.3M, Football $5.2M, Other Sports $3.5M.
• How athletes access NIL: value can come through third-party endorsements, donor or collective opportunities, licensed content, appearances, and school-facilitated benefits or revenue-sharing context. Those channels stay separate unless a school-specific public record supports a dollar figure.
• Evidence behind this page: The estimate uses active-roster composition, player evidence, recruiting profile, sport economics, and American market context. ESPN supplies roster biography data, not NIL values.
• Notable public figures: No school-wide audited NIL total is currently in The Sideline evidence ledger. The most useful public figures are the Men's Basketball allocation of $10.3M and the #70 national market position.
• Latest update: Model V3, refreshed July 18, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.