Fresno State has invested heavily in NIL.
Football is estimated at $7M for 2025-26. Basketball under Danny Sprinkle has invested in the portal. The Central Valley market is smaller but loyal.
Fresno State NIL Spending — $14M Est. 2026

Estimated NIL Spend
$14M
2025–26 est.
Top Sport
Football
$7M
Fresno State has invested heavily in NIL.
Football is estimated at $7M for 2025-26. Basketball under Danny Sprinkle has invested in the portal. The Central Valley market is smaller but loyal.
The $14M figure above combines two sources permitted under the House v. NCAA settlement: Fresno State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $7M.
Fresno State is estimated to spend $14M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #75 nationally among Division I programs.
Fresno State competes in the Mountain West at the G5 level.
Football is Fresno State's top NIL-funded sport with approximately $7M in estimated 2026 spending.
Fresno State's $14M NIL budget can be compared against every Mountain West program and all 357 Division I schools on The Sideline's NIL Tracker.
Fresno State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Fresno State against any other program — side-by-side NIL spend by sport.
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