Inside the Colorado State NIL market
Colorado State competes in the Pac-12 at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $18.1M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $18.1M, ranking #72 nationally and #4 in the Pac-12. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Football $12.8M, Other Sports $2.8M, Men's Basketball $2.6M.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Pac-12 market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

