Colorado State's NIL program has benefited from Jay Norvell's aggressive portal strategy in football.
Basketball under Niko Medved has added collective support. The Fort Collins and Denver metro market gives athletes solid commercial NIL access.
Colorado State NIL Spending — $11.5M Est. 2026

Estimated NIL Spend
$11.5M
2025–26 est.
Top Sport
Football
$7M
Colorado State's NIL program has benefited from Jay Norvell's aggressive portal strategy in football.
Basketball under Niko Medved has added collective support. The Fort Collins and Denver metro market gives athletes solid commercial NIL access.
The $11.5M figure above combines two sources permitted under the House v. NCAA settlement: Colorado State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $7M.
Colorado State is estimated to spend $11.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #87 nationally among Division I programs.
Colorado State competes in the Mountain West at the G5 level.
Football is Colorado State's top NIL-funded sport with approximately $7M in estimated 2026 spending.
Colorado State's $11.5M NIL budget can be compared against every Mountain West program and all 357 Division I schools on The Sideline's NIL Tracker.
Colorado State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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