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San Diego State NIL Market Index | $18.6M 2026

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School Hub
San Diego State
#71 Nationally
Pac-12
G5
Sideline Data Desk

San Diego State

#70 Oregon State#72 Colorado State

Sideline NIL Market Index

Pac-12 · G5

2026 Roster Market Estimate
$18.6M
Competitive Market
vs #1 Roster Market ($65.4M)28.5%
#71
National
#3
Conference
Top 20%
Nationally
By Sport
TopFootball68%
  • Football$12.7M68%
  • Men's Basketball$3.9M21%
  • Other Sports$2.1M11%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

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Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the San Diego State NIL market

San Diego State competes in the Pac-12 at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $18.6M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $18.6M, ranking #71 nationally and #3 in the Pac-12. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $12.7M, Men's Basketball $3.9M, Other Sports $2.1M.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Pac-12 market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

San Diego State NIL FAQ

What is San Diego State's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for San Diego State is $18.6M. This ranks #71 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does San Diego State play in?

San Diego State competes in the Pac-12 at the G5 level.

Which San Diego State sport has the highest roster value?

Football is San Diego State's largest estimated NIL roster market at approximately $12.7M in 2026.

How does San Diego State compare to other Pac-12 schools?

San Diego State's $18.6M aggregate roster market can be compared with every Pac-12 program and all 357 Division I schools on The Sideline's NIL Tracker.

Is San Diego State's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

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Did You Know?

Barry Sanders scored five touchdowns in the 1988 Holiday Bowl, but bowl stats did not count toward NCAA season totals then.

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