San Diego State NIL Spending — $12.5M Est. 2026
Estimated NIL Spend
$12.5M
2025–26 est.
Top Sport
Football
$7.5M
San Diego State's NIL program benefits from San Diego's large donor base and military community ties.
Football under Sean Lewis is estimated at $6-7M for 2025-26. Basketball under Brian Dutcher is consistently competitive. The 2023 national championship game energized donors.
The $12.5M figure above combines two sources permitted under the House v. NCAA settlement: San Diego State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $7.5M.
San Diego State is estimated to spend $12.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #82 nationally among Division I programs.
San Diego State competes in the Mountain West at the G5 level.
Football is San Diego State's top NIL-funded sport with approximately $7.5M in estimated 2026 spending.
San Diego State's $12.5M NIL budget can be compared against every Mountain West program and all 357 Division I schools on The Sideline's NIL Tracker.
San Diego State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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