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Wisconsin vs Purdue NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Wisconsin

Wisconsin

Big Ten · #35

$32.4M

VS
Purdue

Purdue

Big Ten · #54

$26.4M

55.1%Market Split44.9%

Wisconsin carries approximately $6.0M more aggregate roster value than Purdue — a 18% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Wisconsin

Full Profile

Purdue

By the Numbers

Sideline Best Estimate
$32.4M
$26.4M
National Rank
#35
#54
Conference
Big Ten
Big Ten
Market Gap
+$6.0M
-$6.0M

Wisconsin — by sport

  • Football$19.8M
  • Men's Basketball$6.1M
  • Hockey$2.9M
  • Women's Basketball$1.2M
  • Softball$550K
  • Volleyball$450K

Purdue — by sport

  • Football$15.2M
  • Men's Basketball$6.5M
  • Wrestling$1.4M
  • Softball$800K
  • Volleyball$600K
  • Women's Soccer$525K

More Wisconsin comparisons

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Oregon

Wisconsin vs

USC

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Ohio State

Wisconsin vs

Indiana

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