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Wisconsin vs Penn State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Wisconsin

Wisconsin

Big Ten · #35

$32.4M

VS
Penn State

Penn State

Big Ten · #30

$34.3M

48.6%Market Split51.4%

Penn State carries approximately $1.9M more aggregate roster value than Wisconsin — a 5% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Wisconsin

Full Profile

Penn State

By the Numbers

Sideline Best Estimate
$32.4M
$34.3M
National Rank
#35
#30
Conference
Big Ten
Big Ten
Market Gap
-$1.9M
+$1.9M

Wisconsin — by sport

  • Football$19.8M
  • Men's Basketball$6.1M
  • Hockey$2.9M
  • Women's Basketball$1.2M
  • Softball$550K
  • Volleyball$450K

Penn State — by sport

  • Football$26.6M
  • Men's Basketball$3.4M
  • Wrestling$2.9M
  • Softball$350K
  • Volleyball$250K
  • Women's Soccer$225K

More Wisconsin comparisons

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Oregon

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USC

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Indiana

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