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Washington State vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Washington State
Pac-12 · #79
$14.3M
VS

USC
Big Ten · #6
$55.9M
20.4%Market Split79.6%
USC carries approximately $41.5M more aggregate roster value than Washington State — a 74% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$14.3M
$55.9M
National Rank
#79
#6
Conference
Pac-12
Big Ten
Market Gap
-$41.5M
+$41.5M
Washington State — by sport
- Football$9.3M
- Men's Basketball$2.6M
- Other Sports$2.4M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Washington State comparisons
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