Estimated NIL Spend
$10M
2025–26 est.
Top Sport
Football
$6M
Washington State is one of the Pac-12 survivors.
Football under Jake Dickert is estimated at $5-6M in NIL for 2025-26 under significant resource constraints. The Pullman setting creates geographic challenges for commercial NIL.
Pac-12 survivor; rebuilding NIL infrastructure
Riley era growing investment
Baseball, track, volleyball, soccer, golf, swimming, cross country
Hover any row for total spend & share of program budget.
Washington State ranks #95 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $10M across all sports. As a G5 program in the Pac-12, Washington Statecompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Washington State's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Washington State's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $6M.
NIL spending at Washington State continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Washington State's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Washington State directly to other programs on the NIL Compare tool.
Washington State is estimated to spend $10M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #95 nationally among Division I programs.
Washington State competes in the Pac-12 at the G5 level.
Football is Washington State's top NIL-funded sport with approximately $6M in estimated 2026 spending.
Washington State's $10M NIL budget can be compared against every Pac-12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Washington State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
Create a free account to share intel, analysis, and insights on this program's NIL situation.
Free Weekly Newsletter
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.
Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.