Washington State NIL Spending — $10M Est. 2026
Estimated NIL Spend
$10M
2025–26 est.
Top Sport
Football
$6M
Washington State is one of the Pac-12 survivors.
Football under Jake Dickert is estimated at $5-6M in NIL for 2025-26 under significant resource constraints. The Pullman setting creates geographic challenges for commercial NIL.
The $10M figure above combines two sources permitted under the House v. NCAA settlement: Washington State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $6M.
Washington State is estimated to spend $10M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #95 nationally among Division I programs.
Washington State competes in the Pac-12 at the G5 level.
Football is Washington State's top NIL-funded sport with approximately $6M in estimated 2026 spending.
Washington State's $10M NIL budget can be compared against every Pac-12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Washington State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
Create a free account to share intel, analysis, and insights on this program's NIL situation.
LSU beat Oklahoma 63-28 in a playoff semifinal after leading 49-14 at halftime.
Stack Washington State against any other program — side-by-side NIL spend by sport.
Compare Now
Free Weekly Newsletter
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.