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NIL Spending Comparison · 2026
USC vs Penn State
Head-to-head NIL spending breakdown for 2026. USC spends approximately $4M (9%) more.
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Higher NIL spend
Full USC profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
By the Numbers
Estimated NIL Spend
$44M
$40M
National Rank
#10
#13
Conference
Big Ten
Big Ten
Spending Gap
+$4M
-$4M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More USC comparisons
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