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NIL Spending Comparison · 2026

USC vs Kentucky

Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $2M (4%) more.

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Full USC profile

Kentucky

Kentucky

SEC

Estimated NIL Spend

$46M

National rank #9

Higher NIL spend

Full Kentucky profile

By the Numbers

Estimated NIL Spend
$44M
$46M
National Rank
#10
#9
Conference
Big Ten
SEC
Spending Gap
-$2M
+$2M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

More USC comparisons

USC vs

Texas

USC vs

Ohio State

USC vs

Texas A&M

USC vs

Oregon

View all NIL rankings Transfer portal tracker How we compute NIL spend

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