Back to NIL Tracker

NIL Spending Comparison · 2026

USC vs Texas

Head-to-head NIL spending breakdown for 2026. Texas spends approximately $28M (39%) more.

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Full USC profile

Texas

Texas

SEC

Estimated NIL Spend

$72M

National rank #1

Higher NIL spend

Full Texas profile

By the Numbers

Estimated NIL Spend
$44M
$72M
National Rank
#10
#1
Conference
Big Ten
SEC
Spending Gap
-$28M
+$28M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

Texas — by sport

  • Football$40M
  • Men's Basketball$13M
  • Baseball$7M
  • Women's Basketball$4M
  • Olympic Sports$8M

More USC comparisons

USC vs

Ohio State

USC vs

Texas A&M

USC vs

Oregon

USC vs

Tennessee

View all NIL rankings Transfer portal tracker How we compute NIL spend

Free Weekly Newsletter

THE SIDELINE WEEKLY BRIEF

Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.

Delivered every Sunday. Unsubscribe anytime.