Back to NIL Tracker

NIL Spending Comparison · 2026

USC vs Georgia

Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $3M (6%) more.

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Full USC profile

Georgia

Georgia

SEC

Estimated NIL Spend

$47M

National rank #8

Higher NIL spend

Full Georgia profile

By the Numbers

Estimated NIL Spend
$44M
$47M
National Rank
#10
#8
Conference
Big Ten
SEC
Spending Gap
-$3M
+$3M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

Georgia — by sport

  • Football$28M
  • Men's Basketball$8M
  • Baseball$5M
  • Women's Basketball$3M
  • Olympic Sports$3M

More USC comparisons

USC vs

Texas

USC vs

Ohio State

USC vs

Texas A&M

USC vs

Oregon

View all NIL rankings Transfer portal tracker How we compute NIL spend

Free Weekly Newsletter

THE SIDELINE WEEKLY BRIEF

Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.

Delivered every Sunday. Unsubscribe anytime.