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NIL Spending Comparison · 2026

USC vs Auburn

Head-to-head NIL spending breakdown for 2026. USC spends approximately $8M (18%) more.

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Higher NIL spend

Full USC profile

Auburn

Auburn

SEC

Estimated NIL Spend

$36M

National rank #18

Full Auburn profile

By the Numbers

Estimated NIL Spend
$44M
$36M
National Rank
#10
#18
Conference
Big Ten
SEC
Spending Gap
+$8M
-$8M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

Auburn — by sport

  • Football$22M
  • Men's Basketball$8M
  • Baseball$4M
  • Olympic Sports$2M

More USC comparisons

USC vs

Texas

USC vs

Ohio State

USC vs

Texas A&M

USC vs

Oregon

View all NIL rankings Transfer portal tracker How we compute NIL spend

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