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UCLA vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

UCLA

UCLA

Big Ten · #26

$36.6M

VS
USC

USC

Big Ten · #6

$55.9M

39.6%Market Split60.4%

USC carries approximately $19.2M more aggregate roster value than UCLA — a 34% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

UCLA

Full Profile

USC

By the Numbers

Sideline Best Estimate
$36.6M
$55.9M
National Rank
#26
#6
Conference
Big Ten
Big Ten
Market Gap
-$19.2M
+$19.2M

UCLA — by sport

  • Football$18.3M
  • Men's Basketball$12.2M
  • Women's Basketball$1.8M
  • Softball$1.1M
  • Volleyball$800K
  • Women's Soccer$700K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More UCLA comparisons

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Oregon

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Ohio State

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Michigan

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