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NIL Spending Comparison · 2026
Texas vs Oklahoma
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $34M (47%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
By the Numbers
Estimated NIL Spend
$72M
$38M
National Rank
#1
#16
Conference
SEC
SEC
Spending Gap
+$34M
-$34M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
More Texas comparisons
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