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NIL Spending Comparison · 2026
Texas Tech vs North Carolina
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $15M (29%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$52M
$37M
National Rank
#6
#17
Conference
Big 12
ACC
Spending Gap
+$15M
-$15M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Texas Tech comparisons
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