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NIL Spending Comparison · 2026
Tennessee vs USC
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $14M (24%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Full USC profile
By the Numbers
Estimated NIL Spend
$58M
$44M
National Rank
#5
#10
Conference
SEC
Big Ten
Spending Gap
+$14M
-$14M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Tennessee comparisons
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