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NIL Spending Comparison · 2026
Tennessee vs Ohio State
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $10M (15%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Full Tennessee profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$58M
$68M
National Rank
#5
#2
Conference
SEC
Big Ten
Spending Gap
-$10M
+$10M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Tennessee comparisons
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