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NIL Spending Comparison · 2026
Tennessee vs Georgia
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $11M (19%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Full Georgia profile
By the Numbers
Estimated NIL Spend
$58M
$47M
National Rank
#5
#8
Conference
SEC
SEC
Spending Gap
+$11M
-$11M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
More Tennessee comparisons
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