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NIL Spending Comparison · 2026
Tennessee vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $14M (19%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Full Tennessee profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$58M
$72M
National Rank
#5
#1
Conference
SEC
SEC
Spending Gap
-$14M
+$14M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Tennessee comparisons
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