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NIL Spending Comparison · 2026
Tennessee vs North Carolina
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $21M (36%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$58M
$37M
National Rank
#5
#17
Conference
SEC
ACC
Spending Gap
+$21M
-$21M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Tennessee comparisons
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