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NIL Spending Comparison · 2026
Penn State vs LSU
Head-to-head NIL spending breakdown for 2026. LSU spends approximately $2M (5%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
LSU
SEC
Estimated NIL Spend
$42M
National rank #11
Higher NIL spend
Full LSU profile
By the Numbers
Estimated NIL Spend
$40M
$42M
National Rank
#13
#11
Conference
Big Ten
SEC
Spending Gap
-$2M
+$2M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
LSU — by sport
- Football$24M
- Men's Basketball$7M
- Women's Basketball$6M
- Baseball$3M
- Olympic Sports$2M
More Penn State comparisons
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