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NIL Spending Comparison · 2026

Oregon vs Kentucky

Head-to-head NIL spending breakdown for 2026. Oregon spends approximately $12M (21%) more.

Oregon

Oregon

Big Ten

Estimated NIL Spend

$58M

National rank #4

Higher NIL spend

Full Oregon profile

Kentucky

Kentucky

SEC

Estimated NIL Spend

$46M

National rank #9

Full Kentucky profile

By the Numbers

Estimated NIL Spend
$58M
$46M
National Rank
#4
#9
Conference
Big Ten
SEC
Spending Gap
+$12M
-$12M

Oregon — by sport

  • Football$40M
  • Men's Basketball$8M
  • Track & Field$5M
  • Olympic Sports$5M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

More Oregon comparisons

Oregon vs

Texas

Oregon vs

Ohio State

Oregon vs

Texas A&M

Oregon vs

Tennessee

View all NIL rankings Transfer portal tracker How we compute NIL spend

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