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NIL Spending Comparison · 2026
Oklahoma vs USC
Head-to-head NIL spending breakdown for 2026. USC spends approximately $6M (14%) more.
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Higher NIL spend
Full USC profile
By the Numbers
Estimated NIL Spend
$38M
$44M
National Rank
#16
#10
Conference
SEC
Big Ten
Spending Gap
-$6M
+$6M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Oklahoma comparisons
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