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Oklahoma vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Oklahoma
SEC · #13
$48.3M
VS
USC
Big Ten · #6
$55.9M
46.3%Market Split53.7%
USC carries approximately $7.6M more aggregate roster value than Oklahoma — a 14% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$48.3M
$55.9M
National Rank
#13
#6
Conference
SEC
Big Ten
Market Gap
-$7.6M
+$7.6M
Oklahoma — by sport
- Football$30.6M
- Men's Basketball$9.6M
- Baseball$2.1M
- Softball$4.8M
- Volleyball$275K
- Women's Soccer$250K
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Oklahoma comparisons
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