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NIL Spending Comparison · 2026
Oklahoma vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $34M (47%) more.
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$38M
$72M
National Rank
#16
#1
Conference
SEC
SEC
Spending Gap
-$34M
+$34M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Oklahoma comparisons
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