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Oklahoma State vs Houston NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Oklahoma State

Oklahoma State

Big 12 · #33

$33.5M

VS
Houston

Houston

Big 12 · #22

$39M

46.2%Market Split53.8%

Houston carries approximately $5.5M more aggregate roster value than Oklahoma State — a 14% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Oklahoma State

Full Profile

Houston

By the Numbers

Sideline Best Estimate
$33.5M
$39M
National Rank
#33
#22
Conference
Big 12
Big 12
Market Gap
-$5.5M
+$5.5M

Oklahoma State — by sport

  • Football$16.8M
  • Men's Basketball$7.6M
  • Baseball$4M
  • Softball$1.2M
  • Volleyball$925K
  • Women's Soccer$800K

Houston — by sport

  • Football$27M
  • Men's Basketball$6.7M
  • Softball$1.3M
  • Volleyball$950K
  • Women's Soccer$850K
  • Track & Field$1.2M

More Oklahoma State comparisons

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