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NIL Spending · Head-to-Head 2026

Notre Dame

Notre Dame

Independent · #26

$33M

VS
USC

USC

Big Ten · #10

$44M

42.9%Spending Split57.1%

USC spends approximately $11M more on NIL than Notre Dame — a 25% gap.

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Notre Dame

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USC

By the Numbers

Estimated NIL Spend
$33M
$44M
National Rank
#26
#10
Conference
Independent
Big Ten
Spending Gap
-$11M
+$11M

Notre Dame — by sport

  • Football$22M
  • Men's Basketball$4M
  • Hockey$2M
  • Olympic Sports$5M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

More Notre Dame comparisons

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Ohio State

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Michigan

Notre Dame vs

Penn State

View all NIL rankings Transfer portal tracker How we compute NIL spend

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