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NIL Spending · Head-to-Head 2026

Notre Dame

Notre Dame

Independent · #26

$33M

VS
Michigan

Michigan

Big Ten · #12

$41M

44.6%Spending Split55.4%

Michigan spends approximately $8M more on NIL than Notre Dame — a 20% gap.

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Notre Dame

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Michigan

By the Numbers

Estimated NIL Spend
$33M
$41M
National Rank
#26
#12
Conference
Independent
Big Ten
Spending Gap
-$8M
+$8M

Notre Dame — by sport

  • Football$22M
  • Men's Basketball$4M
  • Hockey$2M
  • Olympic Sports$5M

Michigan — by sport

  • Football$22M
  • Men's Basketball$10.5M
  • Hockey$3M
  • Olympic Sports$5.5M

More Notre Dame comparisons

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USC

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Penn State

View all NIL rankings Transfer portal tracker How we compute NIL spend

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