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NIL Spending Comparison · 2026
North Carolina vs USC
Head-to-head NIL spending breakdown for 2026. USC spends approximately $7M (16%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Higher NIL spend
Full USC profile
By the Numbers
Estimated NIL Spend
$37M
$44M
National Rank
#17
#10
Conference
ACC
Big Ten
Spending Gap
-$7M
+$7M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More North Carolina comparisons
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