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NIL Spending Comparison · 2026

North Carolina vs Oregon

Head-to-head NIL spending breakdown for 2026. Oregon spends approximately $21M (36%) more.

By the Numbers

Estimated NIL Spend
$37M
$58M
National Rank
#17
#4
Conference
ACC
Big Ten
Spending Gap
-$21M
+$21M

North Carolina — by sport

  • Football$14M
  • Men's Basketball$12M
  • Olympic Sports$11M

Oregon — by sport

  • Football$40M
  • Men's Basketball$8M
  • Track & Field$5M
  • Olympic Sports$5M

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