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NIL Spending Comparison · 2026
North Carolina vs Penn State
Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $3M (8%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Higher NIL spend
Full Penn State profile
By the Numbers
Estimated NIL Spend
$37M
$40M
National Rank
#17
#13
Conference
ACC
Big Ten
Spending Gap
-$3M
+$3M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More North Carolina comparisons
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