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NIL Spending Comparison · 2026
North Carolina vs Oklahoma
Head-to-head NIL spending breakdown for 2026. Oklahoma spends approximately $1M (3%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Higher NIL spend
Full Oklahoma profile
By the Numbers
Estimated NIL Spend
$37M
$38M
National Rank
#17
#16
Conference
ACC
SEC
Spending Gap
-$1M
+$1M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
More North Carolina comparisons
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