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NIL Spending Comparison · 2026
North Carolina vs LSU
Head-to-head NIL spending breakdown for 2026. LSU spends approximately $5M (12%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
LSU
SEC
Estimated NIL Spend
$42M
National rank #11
Higher NIL spend
Full LSU profile
By the Numbers
Estimated NIL Spend
$37M
$42M
National Rank
#17
#11
Conference
ACC
SEC
Spending Gap
-$5M
+$5M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
LSU — by sport
- Football$24M
- Men's Basketball$7M
- Women's Basketball$6M
- Baseball$3M
- Olympic Sports$2M
More North Carolina comparisons
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