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Michigan vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Michigan

Michigan

Big Ten · #14

$47.6M

VS
USC

USC

Big Ten · #6

$55.9M

46%Market Split54%

USC carries approximately $8.2M more aggregate roster value than Michigan — a 15% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Michigan

Full Profile

USC

By the Numbers

Sideline Best Estimate
$47.6M
$55.9M
National Rank
#14
#6
Conference
Big Ten
Big Ten
Market Gap
-$8.2M
+$8.2M

Michigan — by sport

  • Football$31.3M
  • Men's Basketball$11M
  • Hockey$2.7M
  • Women's Basketball$1.6M
  • Softball$250K
  • Volleyball$200K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Michigan comparisons

Michigan vs

Oregon

Michigan vs

Ohio State

Michigan vs

Indiana

Michigan vs

UCLA

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