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Michigan vs Ohio State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Michigan

Michigan

Big Ten · #14

$47.6M

VS
Ohio State

Ohio State

Big Ten · #7

$54.9M

46.5%Market Split53.5%

Ohio State carries approximately $7.3M more aggregate roster value than Michigan — a 13% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Michigan

Full Profile

Ohio State

By the Numbers

Sideline Best Estimate
$47.6M
$54.9M
National Rank
#14
#7
Conference
Big Ten
Big Ten
Market Gap
-$7.3M
+$7.3M

Michigan — by sport

  • Football$31.3M
  • Men's Basketball$11M
  • Hockey$2.7M
  • Women's Basketball$1.6M
  • Softball$250K
  • Volleyball$200K

Ohio State — by sport

  • Football$39.3M
  • Men's Basketball$8.1M
  • Hockey & Wrestling$2M
  • Women's Basketball$2M
  • Softball$850K
  • Volleyball$625K

More Michigan comparisons

Michigan vs

Oregon

Michigan vs

USC

Michigan vs

Indiana

Michigan vs

UCLA

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