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NIL Spending Comparison · 2026
Michigan vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $11M (21%) more.
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Full Michigan profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$41M
$52M
National Rank
#12
#6
Conference
Big Ten
Big 12
Spending Gap
-$11M
+$11M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Michigan comparisons
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