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NIL Spending Comparison · 2026
Michigan vs North Carolina
Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $4M (10%) more.
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Higher NIL spend
Full Michigan profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$41M
$37M
National Rank
#12
#17
Conference
Big Ten
ACC
Spending Gap
+$4M
-$4M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Michigan comparisons
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