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NIL Spending Comparison · 2026

Michigan vs Duke

Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $5M (12%) more.

Michigan

Michigan

Big Ten

Estimated NIL Spend

$41M

National rank #12

Higher NIL spend

Full Michigan profile

Duke

Duke

ACC

Estimated NIL Spend

$36M

National rank #20

Full Duke profile

By the Numbers

Estimated NIL Spend
$41M
$36M
National Rank
#12
#20
Conference
Big Ten
ACC
Spending Gap
+$5M
-$5M

Michigan — by sport

  • Football$22M
  • Men's Basketball$10.5M
  • Hockey$3M
  • Olympic Sports$5.5M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

More Michigan comparisons

Michigan vs

Ohio State

Michigan vs

Oregon

Michigan vs

Miami (FL)

Michigan vs

USC

View all NIL rankings Transfer portal tracker How we compute NIL spend

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