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Massachusetts vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Massachusetts

Massachusetts

MAC · #131

$6.8M

VS
USC

USC

Big Ten · #6

$55.9M

10.9%Market Split89.1%

USC carries approximately $49.0M more aggregate roster value than Massachusetts — a 88% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Massachusetts

Full Profile

USC

By the Numbers

Sideline Best Estimate
$6.8M
$55.9M
National Rank
#131
#6
Conference
MAC
Big Ten
Market Gap
-$49.0M
+$49.0M

Massachusetts — by sport

  • Football$2.8M
  • Men's Basketball$2.4M
  • Other Sports$1.6M

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Massachusetts comparisons

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Michigan

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