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Massachusetts NIL Market Index | $6.8M 2026

Rankings
School Hub
Massachusetts
#129 Nationally
MAC
G5
Sideline Data Desk

Massachusetts

#128 Northern Iowa#130 Northern Illinois

Sideline NIL Market Index

MAC · G5

2026 Roster Market Estimate
$6.8M
Emerging Market
vs #1 Roster Market ($65.4M)10.5%
#129
National
#6
Conference
Top 36%
Nationally
By Sport
TopFootball42%
  • Football$2.9M42%
  • Men's Basketball$2.4M34%
  • Other Sports$1.6M24%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

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Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the Massachusetts NIL market

Massachusetts competes in the MAC at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $6.8M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $6.8M, ranking #129 nationally and #6 in the MAC. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $2.9M, Men's Basketball $2.4M, Other Sports $1.6M.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and MAC market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

Massachusetts NIL FAQ

What is Massachusetts's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for Massachusetts is $6.8M. This ranks #129 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does Massachusetts play in?

Massachusetts competes in the MAC at the G5 level.

Which Massachusetts sport has the highest roster value?

Football is Massachusetts's largest estimated NIL roster market at approximately $2.9M in 2026.

How does Massachusetts compare to other MAC schools?

Massachusetts's $6.8M aggregate roster market can be compared with every MAC program and all 357 Division I schools on The Sideline's NIL Tracker.

Is Massachusetts's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

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Did You Know?

Barry Sanders rushed for 2,628 yards and 37 touchdowns in 1988, not counting his bowl game.

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Sourced fromESPNCollege Football DataCollege Sports CommissionCBS SportsYahoo Sports

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