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Maryland vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Maryland

Maryland

Big Ten · #36

$32.1M

VS
USC

USC

Big Ten · #6

$55.9M

36.5%Market Split63.5%

USC carries approximately $23.8M more aggregate roster value than Maryland — a 43% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Maryland

Full Profile

USC

By the Numbers

Sideline Best Estimate
$32.1M
$55.9M
National Rank
#36
#6
Conference
Big Ten
Big Ten
Market Gap
-$23.8M
+$23.8M

Maryland — by sport

  • Football$17.8M
  • Men's Basketball$8.6M
  • Lacrosse$2.4M
  • Women's Basketball$1.4M
  • Softball$475K
  • Volleyball$350K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Maryland comparisons

Maryland vs

Oregon

Maryland vs

Ohio State

Maryland vs

Indiana

Maryland vs

Michigan

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