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Lamar vs James Madison NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Lamar
Southland · #225
$3.5M
VS
James Madison
Sun Belt · #86
$11.3M
24%Market Split76%
James Madison carries approximately $7.7M more aggregate roster value than Lamar — a 68% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$3.5M
$11.3M
National Rank
#225
#86
Conference
Southland
Sun Belt
Market Gap
-$7.7M
+$7.7M
Lamar — by sport
- Football$1.6M
- Men's Basketball$1.2M
- Other Sports$700K
James Madison — by sport
- Football$6.5M
- Men's Basketball$2.3M
- Other Sports$2.5M
More Lamar comparisons
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