Lamar is a Southland program with FCS football.
The Beaumont market gives Lamar athletes decent commercial NIL access from the Southeast Texas industrial and energy sector.
TS
The Sideline Staff·NIL DeskLamar NIL Spending — $1.3M Est. 2026
Estimated NIL Spend
$1.3M
2025–26 est.
Top Sport
Football
$800K
Lamar is a Southland program with FCS football.
The Beaumont market gives Lamar athletes decent commercial NIL access from the Southeast Texas industrial and energy sector.
The $1.3M figure above combines two sources permitted under the House v. NCAA settlement: Lamar's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $800K.
Lamar is estimated to spend $1.3M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #267 nationally among Division I programs.
Lamar competes in the Southland at the Lower-Tier level.
Football is Lamar's top NIL-funded sport with approximately $800K in estimated 2026 spending.
Lamar's $1.3M NIL budget can be compared against every Southland program and all 357 Division I schools on The Sideline's NIL Tracker.
Lamar's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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