James Madison NIL Spending — $13M Est. 2026
Estimated NIL Spend
$13M
2025–26 est.
Top Sport
Football
$8M
James Madison made the College Football Playoff in 2025, energizing donors in a way unprecedented for a Sun Belt program.
Football NIL is estimated at $7-8M for 2025-26. JMU funds athletics heavily through student fees.
The $13M figure above combines two sources permitted under the House v. NCAA settlement: James Madison's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $8M.
James Madison is estimated to spend $13M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #79 nationally among Division I programs.
James Madison competes in the Sun Belt at the G5 level.
Football is James Madison's top NIL-funded sport with approximately $8M in estimated 2026 spending.
James Madison's $13M NIL budget can be compared against every Sun Belt program and all 357 Division I schools on The Sideline's NIL Tracker.
James Madison's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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