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Kansas vs Utah NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Kansas
Big 12 · #32
$33.5M
VS
Utah
Big 12 · #64
$23.4M
58.9%Market Split41.1%
Kansas carries approximately $10.1M more aggregate roster value than Utah — a 30% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$33.5M
$23.4M
National Rank
#32
#64
Conference
Big 12
Big 12
Market Gap
+$10.1M
-$10.1M
Kansas — by sport
- Football$18.6M
- Men's Basketball$8.6M
- Baseball$2.3M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
Utah — by sport
- Football$14.2M
- Men's Basketball$3.3M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
More Kansas comparisons
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