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Kansas vs Kansas State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Kansas

Kansas

Big 12 · #32

$33.5M

VS
Kansas State

Kansas State

Big 12 · #46

$29.2M

53.4%Market Split46.6%

Kansas carries approximately $4.3M more aggregate roster value than Kansas State — a 13% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$33.5M
$29.2M
National Rank
#32
#46
Conference
Big 12
Big 12
Market Gap
+$4.3M
-$4.3M

Kansas — by sport

  • Football$18.6M
  • Men's Basketball$8.6M
  • Baseball$2.3M
  • Softball$950K
  • Volleyball$725K
  • Women's Soccer$650K

Kansas State — by sport

  • Football$19.4M
  • Men's Basketball$4.4M
  • Women's Basketball$1.8M
  • Softball$875K
  • Volleyball$650K
  • Women's Soccer$575K
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