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NIL Spending Comparison · 2026
Indiana vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $14M (27%) more.
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$38M
$52M
National Rank
#15
#6
Conference
Big Ten
Big 12
Spending Gap
-$14M
+$14M
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Indiana comparisons
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