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NIL Spending Comparison · 2026
Indiana vs Ohio State
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $30M (44%) more.
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$38M
$68M
National Rank
#15
#2
Conference
Big Ten
Big Ten
Spending Gap
-$30M
+$30M
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Indiana comparisons
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