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NIL Spending Comparison · 2026
Indiana vs Michigan
Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $3M (7%) more.
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Higher NIL spend
Full Michigan profile
By the Numbers
Estimated NIL Spend
$38M
$41M
National Rank
#15
#12
Conference
Big Ten
Big Ten
Spending Gap
-$3M
+$3M
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Indiana comparisons
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